UNDERSTANDING the Stages of the Marketing Funnel

In today’s competitive market, understanding the stages of the marketing funnel is essential for crafting effective marketing strategies. The funnel, often broken down into three key stages—TOFU (Top of the Funnel), MOFU (Middle of the Funnel), and BOFU (Bottom of the Funnel)—guides potential customers from awareness to decision-making. It is important for companies to understand these stages in order to know how to best reach their ideal customers with the right content. For us, this can help in determining the best kinds of videos to make based on where the target audience of that video is within the marketing funnel.

WHAT ARE THE STAGES?

TOFU:

The TOFU stage is all about brand awareness…

Who Is Your Target Audience?

When creating video content for your brand, it is very important to identify your target audience. Ask yourself, who is our ideal client? Creating content with your ideal client in mind will help you get a higher rate of engagement because you reaching those who will actually care about your product instead of casting an overly wide net.

Many people think that getting a video to go viral is the best-case scenario for a video. However, a high view count does not necessarily equal success. Having a video go viral can be helpful in many situations, though it’s also possible for a viral video to gain a large batch of new subscribers who ignore the rest of your content, which ultimately can hurt engagement. Also, focusing on trends that are making some content go viral can harm your brand’s image in the eyes of your current followers if they are not into those trends. If your customers are serious business people but your marketing is based on what teenagers think is cool, then your content will not be successful...

GOSPEL MISSION:

There is no question that the most fulfilling videos for us to make are for Christian non-profits. Jesus Christ is my ultimate joy and I want Shelley Video to bring Him glory and to make his goodness and gospel known. We love working with individuals and organizations that care about loving their neighbors with the love of Jesus.

5-20% DISCOUNT:

Because we want to be a part of helping these organizations produce quality content that fits within their budgets, we offer a 5-20% discount on our services upon request, based on need and project scope, particularly for nonprofits…