Who Is Your Target Audience?
When creating video content for your brand, it is very important to identify your target audience. Ask yourself, who is our ideal client? Creating content with your ideal client in mind will help you get a higher rate of engagement because you reaching those who will actually care about your product instead of casting an overly wide net.
Many people think that getting a video to go viral is the best-case scenario for a video. However, a high view count does not necessarily equal success. Having a video go viral can be helpful in many situations, though it’s also possible for a viral video to gain a large batch of new subscribers who ignore the rest of your content, which ultimately can hurt engagement. Also, focusing on trends that are making some content go viral can harm your brand’s image in the eyes of your current followers if they are not into those trends. If your customers are serious business people but your marketing is based on what teenagers think is cool, then your content will not be successful.
What matters is reaching the right people (your ideal clients) with the right content!
To take it a step further, many marketers even create customer personas to help them narrow down each type of idea client that they want to market toward. But regardless of how much work you want to put into it, you will be wasting your time and money by not thinking through the audience you need to be targeting.
Where are your ideal clients?
I don't spend much time on Instagram because that's not generally where my ideal clients are looking for video production companies. There is not a one-size-fits-all approach to marketing. The platforms, strategies, and types of content you use ultimately depends on your business, your message, and where you can best reach your ideal clients. Take some time to find where your ideal clients spend their time online and how you can get your content in front of them.
LinkedIn? Instagram? Tik-tok? Conferences? The store-front down the street?
They are somewhere. Go find them!
Create Targeting content
Once you identify your target audience, you can begin making content with your ideal client in mind. If you think that high-quality video content should be part of your marketing plan or if you want to have a free consultation to hear our ideas of how we could help, please fill out a contact form! We would love to talk!