SETTING UP THE PROJECT
Guillermo Amaya, President and CEO of GAC Enterprises, LLC, reached out to me several months ago about creating a promotional video that they could use at an upcoming work fair. He shared his thoughts on what he was wanting from the project and shared some inspiration with me. I made some suggestions and we decided to move forward with our plan.
SHOOTING
On two separate days, I went out to several construction sites in and around Greensboro and shot footage of the crews working. I used my cameras to get most of the footage, but for some of the shots, I sent up my DJI Air 2s drone. My favorite shot in the video is when I flew the drone very close to the cable lasher as it was pulled quickly along the cable. Because of the wide angle of the drone’s camera, I had to fly it much closer than it looks. It was a bit nerve-wracking in the bright sun, but the end result was absolutely worth it.
POST-PRODUCTION
The post-production process was fairly straightforward. I created sequences showing each type of work that they do. Some of the work was not being done on the days I was shooting so we used some stock footage clips from Shutterstock. I created the title graphics using After Effects, added a song that Guillermo selected from a list I sent to him, color corrected the footage, and came up with this: