EFFICIENCY
When working on a budget, you want to get the most bang for your buck. With video projects, one of the best ways to do this is to plan to shoot footage for multiple videos during one shoot. Quite a bit of work goes into prepping for a shoot, traveling to and from the location, and setting up and tearing down the gear. If you only have to pay the video production company to do that once for a set of videos instead of several different times, you can end up with more videos for less money.
THE YMCA OF GREENSBORO
Lauren Bowers, the marketing director for the YMCA of Greensboro, is taking full advantage of this strategy. Every month or so, we schedule a day for me to shoot 4-6 videos at one of the Y locations in the Greater Greensboro area. Most of the videos are a couple of minutes long or less and we are able to shoot everything we need for all of those videos in just a few hours. Then the next month we move to a different location to shoot the next set of videos. Because of the way we shoot the videos, she is able to post videos consistently throughout the year, keeping up their social media presence and connection with the viewers.
As of right now, 12 out of the last 13 videos on their YouTube channel were shot and edited by me. More than a dozen more have already been shot and will be added to the channel throughout the next few months, and we have more planned.
POST CONSISTENTLY
If your business would benefit from having multiple shorter videos created for consistent posting, this is a great way to do it. Contact us for more information and a free quote.